The Philosophy of Winning
Winning organisations win – because they know how to win.
They have a philosophy for winning.
The Bottom Line
An organisation’s philosophy defines its culture, and its culture defines its results.
The Philosophy of Winning isn’t just a talk – it’s a game-changer for organisations and teams who want to thrive.
Four Reasons Why Your Organisation Needs A Philosophy For Winning

Your Guiding Principle
JJ is a Speaker with a very simple, yet powerful message:
Winning organisations win – because they know HOW to win.
They have a philosophy for winning.
Because no matter WHAT winning looks like for your organisation or WHY your organisation wants to win, neither will happen if your organisation doesn’t know HOW to win.
And knowing HOW to win starts with your guiding principle, your philosophy for winning.
Because without a philosophy for winning you are just part of the crowd.
With a philosophy for winning, your organisation, your team, will stand out from the crowd.
A Born Storyteller
Hailing from Ireland, the home of storytelling, JJ’s grandfather presented him with a copy of Dale Carnegie’s book How To Win Friends, Influence People on his 16th birthday and told him “if you read no other books, read this one”.
The ability of Carnegie to present very powerful messages through the art of storytelling resonated so strongly with JJ and from that moment, JJ’s storytelling odyssey began.
JJ is a master storyteller who shares entertaining and emotionally rich stories that connect deeply with his audience – because it is in the telling, and hearing, of these stories that organisations and teams can visualise how to win. But the secret ingredient is JJ’s ability to make the abstract simple by using examples from everyday life (the winning philosophies of Amazon, Pep Guardiola and Taylor Swift) that provides a truly engaging learning experience for every audience.
Expect to be taken on a journey, a journey that can change mindsets, that can influence behaviours, that can have a lasting and profound impact.

But just don't take our word for it...
here’s some of the many organisations who have already experienced the impact, insight and inspiration JJ always brings:
I cannot recommend JJ enough!
He has the knack of being able to tell wonderfully engaging stories that are so relevant to our context.
I learn something new every time I hear him speak.
JJ has a unique storytelling talent that not only inspires audiences but moves people from knowing to doing.
He never fails to deliver.
An exceptional and inspirational speaker.
He challenges his audiences to truly reflect on WHAT they do, WHY they do what they do, but most importantly, HOW they do what they do.
Author and Philosopher
JJ is a thought leadership expert and a winning mindset strategist.
He is the author of the book How To Win – in life, business and everything else.
The book is a refreshingly powerful collection of 77 motivational short stories and reflections to inspire you to win in life, business and everything else.